On the front of its Business Day section, the New York Times reports that flavors such as “Twista Lime, Kauai Kolada, Caribbean Chill, Mintrigue,” banned in 2009 in cigarettes, “look like plain vanilla compared with the flavor buffet now on offer – legally – by the fast-growing electronic cigarette industry.” The Times says the news Tuesday that Reynolds American will buy Lorillard if US regulators approve, “highlighted how important e-cigarettes have become to the declining tobacco industry.” Those companies “may feel pressure to expand into the explosion of competition for the consumer palate,” which has “more than 7,000 flavors…available” with “nearly 250 more…introduced every month.”
Forty million Americans still smoke. The Wall Street Journal reports that the US has fewer smokers than ever before. But, even though the rate of smoking is now less than 20 percent, some 40 million people still smoke in this country. The article goes on to explore current trends in the tobacco industry, such as concentrated growth in the menthol and e-cigarette sectors and the targeting of marketing campaigns toward the LGBT community.
From the news release of the American Association for Justice.